Black Economic Excellence initiated the brand ‘Black’ to create a community that has a mindset of “purchasing with a purpose” who can use its purchasing power to mend the socioeconomic problems of its’ community and in the long-run value their crafting history and culture.
According to color psychology, the color BLACK is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil, and aggression, authority, rebellion, and sophistication. Yet, BLACK color is required for other colors to have depth and variation of hue.
The Black Economy Excellence came up with the big brand Black as a pivot of expressing the originality and sophistication of the black community lifestyle in its graceful manner to celebrate the glory of the color BLACK.
This revolutionary initiative would create an opportunity by being a place to interact with vendors who value diversity and inclusion. Moreover, the lion share of the income from this platform will be invested back to the community aiming to create one million black millionaires.