Organizations use strategic planning as a process whereby they can identify their goals, the necessary strategies to accomplish those goals and create an internal performance management system that will be used to monitor and evaluate progress. A variety of analytical tools and techniques that were developed by management consulting firms are used to help provide a framework for strategic planning. It is a process of documenting and establishing a direction of the company by assessing where it is and where it’s going. Strategic planning is an opportunity to identify the mission, vision and values as well as the long-term goals of the business in addition to the action plans that need to be taken in order to reach the desired status. A well-developed strategic plan plays a vital role in the company’s growth and success as it tells the management and the employees how best to respond to opportunities and challenges.
Wossen Yirdaw, currently serving as a Director of GCDI (Global Center for Diversity and Inclusion) Department, runs his business as Tax Consultant
in Clarkston, Georgia. A graduate from Addis Ababa University with BA degree in Economics in 1997, Wossen enhanced his education and finished MBA from Unity University in 2009. He got extensive experience in sales and marketing while serving in top managerial positions at big companies and multi-national companies like Unilever Ethiopia. His achievements and amazing performance record managing sales and marketing of products that range from FMCI (Fast Moving Consumer Items) to expensive real estates, in Ethiopia. He also accomplishes Business Analysis at Villanova University in 2016