Luna Egedo Phale is a creative writer, director, social justice advocator, fashion designer, Onset designer, production manager, music video production, painting and fashion illustration, make up and body painting, crafting of accessories, detail oriented, easy to communicate, and she values positive vibes and togetherness.
Luna was born and raised in a town called Wolytasodo in South Ethiopia. Luna has a vast experience on tourism marketing, multimedia, fashion, and merchandise. She started her journey of creative writing at Serawit Fikre multimedia. She also had the opportunity to work with Samrawit Mogges one of the few influential tourism mogul in Ethiopia. She started a visual art studio named 123Studio with two of her colleagues. Then she established her own production company, “Luna Film Production” paved the way for many actresses and camera crew to shine out.
She produced a film, “Bihones” and produced around 60 music videos and TV commercials. She was also co-worked with “Adika” entertainment sector as one of the best paid Directors in town. She had the chance to learn and practice fashion designing and merchandising in Accra, Ghana. She was a gold medallist and winner of the title “outstanding student of the year” from Rihos Originate Fashion School. She is the chief designer in the Ethio-Ghanaian Marque, “Christian Rafaela” which she named her company after her two beautiful daughters.
She believes the importance of black narrative media because of her experience with the youth. She has seen the influence of neo-colonialism in a silent yet dangerous way, affecting the life of the youth in terms of creating a generation with low self-esteem, less creativity, and originality.
She feels, she is on a great mission of turning a long-term night mare of black people in to a tangible reality with a wonderful entrepreneur and CEO of this project, Dr. Fisseha Eshetu and amazing enthusiastic black intellectuals in uniting the black wealth together under the theme of diversity and inclusion to change the dynamics of systemic racism and make the world a better place to live.
Some of the concept shots of her fashion brand which is based on the black heritage and history on her social media links @christian.rafaela, ChristianRafaela/facebook .com
Here are the links to her works: